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Oct. 23, 2025
| This week’s mobile news and insights for marketing leaders
Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.
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A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.
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Column
Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”
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What trends, challenges, and shifts do you foresee for 2026? Complete our brief survey. And be entered for a chance to win one of five $250 gift cards.
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Deep Dive
Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.
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A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s newly revamped loyalty program.
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The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.
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What We're Reading
Adweek
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Social Media Today
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Digiday
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