Hello,
I still remember the first time I used AI in my design process.
It was a simple experiment—a vague idea for a new product and a bare-bones prompt. In seconds, I had a dozen polished prototypes on my screen. It felt like magic.
But after that initial rush, I realized something: I’d skipped over the messy, exploratory part of the process. And that's the part where all the real learning and creativity happens.
That moment changed how I think about AI.
AI can help us move faster than ever before. But speed alone isn’t the goal.
The real opportunity is to prototype with intention. To balance AI’s power with the human skills that make creative work meaningful: curiosity, experimentation, and reflection.
That’s why we created IDEO U’s newest course
Prototyping with AI.
It’s a hands-on exploration of how to bring AI into your creative process in a way that’s thoughtful and—most importantly—human.
In this course, you’ll learn how to:
- Prototype with AI tools, expanding creative possibilities while keeping prototypes focused on feedback that drives better decisions.
- Develop a strong point of view on AI and establish best practices for using the tools thoughtfully and responsibly in service of your creative process.
- Build friction into your AI workflows to create space for critical thinking, unexpected discoveries, and the human moments that lead to better ideas.
- Make design more collaborative and inclusive by using AI as a creative tool to invite people to imagine and make alongside you.
- Embrace a learning mindset grounded in curiosity, experimentation, and reflection that will keep you resilient and future-ready as AI evolves.
If you’ve been feeling unsure about how AI fits into your work, or how to learn it responsibly without getting lost in the hype, this course is your safe space to experiment and build those skills.
You don’t need to be an AI expert. You just need curiosity and the willingness to explore.
Prototyping with AI is on demand and available now. Are you ready to get started?
Let’s prototype the future together.
