The data is clear: video is essential for B2B marketing success, with 89% of marketers rating it as "important" or "very important" to their content strategy.

The challenge? Production time and resources.

The "2025 State of B2B Video" report examines how marketing teams are overcoming these hurdles using new production techniques and tools that slash creation time while maximizing content value.

Based on a survey of over 500 B2B marketers, this research provides actionable insights for teams of all sizes:

• 85% of marketers report significant cost savings with new video production approaches
• 90% are successfully repurposing video content into multiple assets like social posts, emails, and blogs
• 74% have reduced dependency on external agencies and freelancers
• 40% save at least three hours on routine tasks like editing and clip generation
  
  

Download the free report to discover:

• Which video tools deliver the highest ROI for B2B teams
• How medium-sized companies are outpacing enterprises in video production
• The specific production tasks being automated most successfully
• Practical strategies to overcome the top challenges in scaling video content