The functional soda market is becoming increasingly competitive as major beverage companies enter the space. This year, PepsiCo acquired Poppi for $1.95 billion, and Coca-Cola introduced Simply Pop probiotic soda. The US market generated $171.6 million in revenue last year and is projected to reach $268.8 million by 2030, with a compound annual growth rate of 7.8%. While traditional soda brands lead in conventional channels, brands such as Poppi and Olipop excel in natural grocers and ecommerce.

No Cap! Soda Pop and The ICEE Company are collaborating to launch a zero-sugar soda line in January, featuring classic ICEE flavors. The drinks, which contain zero calories and added electrolytes, will be available in 16-ounce cans and 7.5-ounce mini packs.

Productive Health Co has introduced Autofocus, a functional beverage designed to provide sustained energy and support mental clarity. The launch includes various formats such as the Do More Drink, Do More Drink Sparkling in 12oz cans, and the Do Now Shot, with a powdered version planned for 2026. Inspired by a yoga trip to Bali, the founder aimed to offer a clean energy solution for daily life.

The food and drink sector is almost evenly divided regarding its sustainability progress. According to the survey, 49% of leaders describe their approach as leading or progressive, while 39% see it as reactive or minimal. Additionally, businesses are split on whether current efforts are sufficient, with 42% believing they are doing enough and 43% disagreeing. The biggest challenges to sustainability are cost, waste management and social equity.

PepsiCo's first new logo in 25 years is part of a move to a "branded house" model. The logo features a "P" coming out of a smile, a leaf and a water droplet, symbolizing customer-centricity, snacks and beverages, respectively. The rebranding aims to improve brand recall and will debut on packaging next year and "come to life in a variety of ways" across social, the company says.

Lassonde Industries is set to build a $200 million, 200,000-square-foot juice factory in Upper Deerfield Township, N.J., next to its existing plant. The company plans to enhance efficiency and production with the new facility, which is slated for partial opening next year and full operation by 2027.

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