Danone reported a 4.8% jump in third-quarter like-for-like sales, exceeding analyst expectations, driven by strong growth in China, where sales were bolstered by regulatory changes and increased demand for specialized nutrition, particularly infant milk formula and medical nutrition. Despite posting a slower 1.5% increase in like-for-like sales in North America, Danone is maintaining its full-year guidance with expectations of 3% to 5% sales growth for 2025.

Kraft Heinz CMO Todd Kaplan emphasizes the importance of consistent brand-building over short-term product marketing, noting that while data can aid targeting, it often creates an illusion of understanding. "Product marketing is a push that drives a transaction," Kaplan said at the ANA Masters of Marketing. "Brand-building is the pull. It creates intent and emotional connection over time." Kaplan highlights the power of memory structure, citing campaigns such as "Draw Ketchup" as examples of effective brand-building. "A strong brand is the best insurance policy for your business. It protects you when everything else changes."

Chili's is set to bring back its Skillet Beef Queso after removing it from the menu earlier this month in favor of a new Southwestern Queso. The original queso, a blend of melted cheese and chili, was discontinued due to low sales but will return alongside the new version following a wave of customer demand on social media.

Food Lion has grown its private brand offerings with French toast sticks, ice cream pints and a variety of frozen vegetables to meet customer demand for affordable and diverse products. "We listen to our customers and continuously evaluate our private brand offerings to ensure we're providing the products they want," says Gene Faller, senior vice president of center store category management.

While many across the nation await a fun candy-related holiday on Oct. 31, this week also marks another sweet celebration as the US observes National Chocolate Day. Here's how chocolatiers from coast-to-coast commemorated the day:

• World Chocolate Master finalist Christophe Rull and Michelin-trained chocolatier Annaluna Karkar hosted a pop-up e