Restaurant SmartBrief
NYC restaurants' specials mark end of Metrocard | Delivery, Green Apron strategy perk up Starbucks
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October 30, 2025
 
 
Restaurant SmartBrief
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On the Front Burner
 
P.F. Chang's reignites joy of dining for the holidays
 
Fire coming up from food being cooked on a wok on top of a stove.
(P.F. Chang's/YouTube)
P.F. Chang's has introduced a brand platform, "Light the Fire," highlighting the restaurant's wok-based cooking and the joy of dining together. The platform debuts with a holiday campaign running on digital and connected TV, featuring a 30-second video and an additional festive spot set to "Jingle Bells." The campaign also uses influencer content to promote Longlife Noodles.
Full Story: Marketing Dive (10/29), MediaPost Communications (free registration) (10/29)
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A Bolder Menu Starts Here!
Sweet, tart, and totally versatile—Craisins® Dried Cranberries are the MVP your menu needs. Add bold flavor and texture to entrées, apps, and desserts. One ingredient, endless inspiration. Visit our website for free recipe ideas!
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Restaurant News
 
NYC restaurants' specials mark the end of Metrocard
Several New York City eateries are marking the impending retirement of the MetroCard with themed menu specials. Alidoro is serving the La Tessera sandwich, inspired by the iconic card that has been a fixture for the city's subway and bus riders since 1994, Stretch Pizza has teamed with chef Wylie Dufresne to offer a limited-edition Metro Pizza, Golden Krust is giving away free Jamaican coco bread with patty purchases, Gong cha has created the M Tea A Drink with a blue milk foam MTA logo and Zabar's is selling MetroCard-shaped cookies.
Full Story: Forbes (tiered subscription model) (10/29)
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Delivery, Green Apron strategy perk up Starbucks sales
 
Delivery, Green Apron strategy perk up Starbucks sales
(Starbucks)
Starbucks has reached $1 billion in annual delivery sales for the fiscal year ending Sept. 30, driven by a nearly 30% increase in fourth-quarter delivery sales. The company, which began nationwide delivery via Uber Eats in 2020, DoorDash in 2023 and Grubhub last year, has seen larger delivery orders, with more than 40% including food. The company also reported a 1% increase in comparable-store sales. Executives attributed the improvement to better service, strategic menu timing and the Green Apron service model that put more staffers in stores.
Full Story: Restaurant Business (10/29), CNBC (10/29)
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Investment firm buys 12-unit HopCat chain
Uncommon Equity, a private equity firm based in Chicago, has acquired gastropub chain HopCat, which has 12 locations in Michigan and Nebraska. HopCat has experienced a resurgence since the pandemic, opening two new restaurants in the past two years and increasing sales by nearly 10% last year. The chain also owns Stella's Lounge, a single-location concept in Grand Rapids.
Full Story: Restaurant Business (10/29)
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Chili's focus on value spurs sales, market share growth
Chili's has solidified its reputation as a value destination with its $10.99 combos and menu innovations that have resonated especially with lower-income households, who are now the brand's fastest-growing customer group. The chain reported its sixth consecutive quarter of double-digit increases in same-store sales, and its value-centric approach, supported by the "Better than fast food" campaign, has helped Chili's gain market share while other brands report declines among price-sensitive diners.
Full Story: Restaurant Business (10/29)
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Denny's expands Kids Eat Free for the holidays with Rudolph-themed menu
Nation's Restaurant News (free registration) (10/29)
 
Serve up seamless payments
In restaurants, every detail matters. From the first order to the final bill, each moment shapes how guests feel about your brand. Our customer experience guide shows how you can make payments effortless across every touchpoint. Read more.
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ICYMI: Yesterday's most popular story
 
 
Moxie's sees room for 100 upscale-casual units in US
Restaurant Business (10/23)
 
Unprepared for AI: The Retail Transformation
AI is transforming retail, but most retailers are unprepared. Join EPAM, Stripe, and commercetools on November 12 at 12 PM EST to learn how AI is redefining the shopper journey and why composability is key to responsible adoption. Register now to build an AI-ready commerce foundation.
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Leading Voices
 
How CAVA leveraged Zoe's real estate portfolio for growth
CAVA's $300 million acquisition of Zoe's Kitchen in 2018 was a bold strategic move, given that CAVA was much smaller and younger than its acquisition target. The idea emerged after CEO Brett Schulman, mentored by Panera founder Ron Shaich, recognized the potential in Zoe's underperforming real estate portfolio, especially in the Sunbelt and suburbs. The acquisition allowed CAVA to rapidly expand by converting Zoe's locations at a lower cost than building new restaurants, helping to accelerate growth and establish a leading presence in the Mediterranean fast-casual category.
Full Story: Nation's Restaurant News (free registration) (10/27)
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The Future of Retail: What's Coming in 2026
AI personalization and seamless customer experiences defined 2025, but the retail landscape is about to shift again. Join us on November 5th for a fast-paced webinar where industry experts reveal the top trends and technologies shaping 2026. Discover how to stay ahead, boost productivity, and deliver next-level shopping experiences. Register now!
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Culinary Spotlight
 
Flynn McGarry debuts Cove with a vegetable-forward menu
 
MIAMI, FLORIDA - NOVEMBER 30: Chef Flynn McGarry attends Unconventional Bubbles with Ruinart + David Shrigley on November 30, 2021 in Miami, Florida. (Photo by Astrid Stawiarz/Getty Images for Ruinart)
Chef Flynn McGarry in 2021 (Astrid Stawiarz/Getty Images)
Chef Flynn McGarry has opened Cove, a 70-seat restaurant in New York City's Hudson Square that showcases East Coast ingredients with a West Coast perspective. The restaurant features a main dining room with an a la carte menu and a private room offering an eight-course tasting menu. McGarry, known for his vegetable-forward dishes, sources ingredients from Isabella Rossellini's Long Island farm, and the wine program emphasizes low-intervention wines, mainly from French and American producers.
Full Story: Time Out (10/29)
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Dessert-only Nicosi among Texas' new Michelin restaurants
Nicōsi, a dessert-centric chef's counter in San Antonio's Pullman Market, has earned its first Michelin star less than eighteen months after opening. Led by chef Tavel Bristol-Joseph and chef de cuisine Karla Espinosa, Nicōsi impresses with an eight-course tasting menu featuring a creative mix of sweet, savory, and surprising flavors. This recognition marks a significant milestone for the innovative dessert-focused concept.
Full Story: Robb Report (10/29)