Hey there,

March 12th. That's when my friend discovered her husband was cheating on her.

June 15th. That's when she called me, sobbing in the shower, watching handfuls of hair circle the drain.

"I don't understand what I'm doing wrong," she kept saying through tears. "My routine was working so well. Why am I suddenly losing so much hair?"

She thought the problem was happening now. That she was doing something wrong now.

But the problem started three months ago.

When her world collapsed, when she couldn't eat or sleep for weeks, when her body was flooded with stress hormones - her hair follicles stopped growing.

Her body went into survival mode. And when you're in survival mode, your body shuts down non-essential functions. Growing hair? Non-essential.

So those follicles shifted into a resting phase called Telogen. They detached from their blood supply.

But they don't fall out immediately. It takes three to four months for a hair to fully detach and shed.

March 12th to June 15th? Three months and three days.

That's not a coincidence, Basia

This is called Telogen Effluvium - a delayed response to major stress.

My friend was panicking in June about what she was doing wrong RIGHT NOW. But the hair falling out wasn't responding to June. It was responding to March.

That re-frame changed everything.

Once she understood the timeline, she could stop panicking about the hair falling out (which she couldn't control) and start focusing on what she could: taking care of the hair still growing.

I told her: "The hair falling out now stopped growing in March. It's already gone. But your follicles NOW are responding to how you take care of yourself TODAY."

"If you panic and stress constantly, those current follicles will stop growing too. And in three months, you'll have another wave of hair loss. But if you stay calm and support your body, those follicles will keep growing. And when this wave stops, there won't be another one behind it."

She didn't fully believe me. "Three months? I have to lose hair for three more months?"

"You're going to SEE hair falling out," I explained. "But that's old damage showing up. What we're doing now is making sure there's no NEW damage. And babe, isn't three months better than six? Or nine? Or years?"

So we got to work. And exactly three months later - just like the timeline predicted - it stopped. Completely.

June 15th to October 15th. Three months. Not magic. Biology.

The baby hairs started showing up. Hundreds of little fuzzy sprouts of new growth.

She called me crying again - this time because I'd been right.

I'm not psychic. I just understand the timeline.

My friend went through betrayal and divorce. Her body responded exactly as bodies do. But because she understood the science and didn't add fuel to the fire with panic - her hair loss stopped right on schedule.

And here's what she told me: "I'm not just recovering my hair. I'm recovering myself. Your support with recovering my hair brought me back to life."

Emotional pain changes the body. Some people might go to therapy to heal. Some like to do self-care and watch their body do amazing things (like produce a beautiful head of hair again).

Because when you take care of yourself through devastation - you prove something to yourself. You can handle hard things. You're resilient. And you have beautiful hair to remind yourself of your strength every day when you see yourself in the mirror.

Inside the 14-Day Haircare Challenge, we teach the complete framework:
The science of Telogen Effluvium and how to identify your trigger
How to support your body through each phase of recovery
How to manage the emotional weight (this part is rarely addressed but crucial)
How to prevent future episodes by understanding your patterns

Hair loss stops being a terrifying mystery and becomes a process you can navigate. With a clear beginning, middle, and end.

If you're experiencing hair loss right now, ask yourself: what happened three to six months ago?

Your body might be responding to that event right now. Which means you're not doing anything wrong.

And if you've been losing hair for years? It means the trigger still exists, and the moment you address it, it could all be over in just 3 months.

Recovery is possible and predictable with the right steps, take the first one here!

With love,
Sarah

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