Digiday Daily

November 03, 2025

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The AI search era is rewiring the goal from ranking to visibility, and publishers are slowly but steadily tuning their playbooks.

TOP STORY

Zero-click Future

Ranking is out, visibility is in as publishers chip away at AI search optimization

In the AI era, measuring pageviews isn’t enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.

OTHER THINGS TO KNOW

Nearly 40% of publishers said in a recent survey that data and analytics is the department primarily responsible for their subscriber growth efforts, with only 14% citing that such efforts are cross-department initiatives. Partner insights from Marigold.
The WorkLife Awards present the opportunity to recognize top employers and the values that shape their unique cultures. Your last chance to submit entries is November 7.
According to a 2024 holiday shopping study by YouGov, commissioned by Meta, 58% of shoppers said Meta is likely to influence their purchases — up from 55% in 2023. Partner insights from Meta.

MEDIA & PLATFORMS

Content & Commerce

Advertisers react to holiday creep by pushing TV spend earlier

Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

The holiday season, optimized

There’s no place like Disney Campaign Manager for the holidays. Launch, measure and optimize from one easy dashboard while running campaigns alongside the shows, sports and movies audiences love. Track status, budgets and performance in real time, giving you complete transparency and control. As the year wraps up, every impression counts. Disney Campaign Manager makes it simple to deliver precision and impact so you can end Q4 by unwrapping real success for your clients.

Learn more

Publishing in the Platform Era

How U.K. news group Reach is diversifying traffic sources amid zero-click threat

Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.

PARTNER INSIGHTS FROM TVSCIENTIFIC

How AI and CTV can combine to create scalable, precise campaigns

Join a live virtual discussion on Nov. 13 that will cover how quality, AI-powered CTV campaigns elevate performance across the entire marketing ecosystem and how CTV drives demand-generation activity across all digital touchpoints.

MARKETING