Digiday Daily

November 04, 2025

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Small as they are, micro dramas are already generating a hefty amount of revenue and viewership. How much? Read on to find out.

These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a miniature TV episode complete with characters, arcs and cliffhangers that pull views into the next. Instead of doomscrolling, they bridge — one micro drama at a time.

TOP STORY

Marketing on Platforms

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.

OTHER THINGS TO KNOW

Fragmented approaches lead to duplicated reach and missed signals, with little regard for how each ad shows up in a user’s journey. Partner insights from Blis.
Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search. Partner insights from name.com.
The most forward-thinking brands aren’t pretending waste doesn’t exist; they’re defining it, measuring it and building the infrastructure to turn it into something useful. Waste isn’t a strategy problem — it’s a trust problem. Partner insights from Tinuiti.

MEDIA & PLATFORMS

Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership

The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

The holiday season, optimized

There’s no place like Disney Campaign Manager for the holidays. Launch, measure and optimize from one easy dashboard while running campaigns alongside the shows, sports and movies audiences love. Track status, budgets and performance in real time, giving you complete transparency and control. As the year wraps up, every impression counts. Disney Campaign Manager makes it simple to deliver precision and impact so you can end Q4 by unwrapping real success for your clients.

Learn more

Generative AI

How The Times is using AI to model synthetic focus groups from human audiences

The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.

PARTNER INSIGHTS FROM EPSILON

Live session: Measurement strategies to optimize ROI

Join this virtual event on Nov. 18 at 1 p.m. ET to hear a guest speaker from Forrester unpack how marketers can measure what matters to better optimize their digital media investments.

PARTNER INSIGHTS FROM TVSCIENTIFIC

Why performance TV is fundamental to a brand’s media strategy

Performance TV advertising is performance marketing for TV screens. It offers precise audience targeting like other digital channels, but with the immersive experience few other channels can claim.