Most teams are trying to bolt AI onto broken outbound. I’m doing the opposite.
I rebuilt my entire top-of-funnel around one idea: “What if AI was
the SDR?”
Not a writing assistant. Not a shortcut. A full-cycle outbound rep, faster,
cheaper, and relentless.
Here’s how I’m running it right now.
1. Signal hits. AI writes. Message sends within 30 minutes.
We track job changes, tech installs, exec moves.
When a signal fires, the AI does it all:
- Pulls company intel, hiring trends, and recent posts
-
Adds real context (not fake
flattery)
-
Writes the
message
-
Sends
instantly
Example last week: “Saw you just hired your first outbound rep. Are you
building from scratch or inheriting process?”
Booked in 7 minutes.
No human touched it.
2. Follow-ups that actually add value
We trained the AI to sound like a top SDR with taste.
- Day 3: Adds a sharp customer proof point
-
Day 6: Offers insight or teardown
-
Day 10:
Creative re-engage — not needy, not pushy
Every message earns attention.
3. When it's hot, reps jump in
As soon as someone engages — reply, click, multiple opens — AI steps back.
With context, timing, and a clear reason to move.
It’s a true SDR function, run by AI. And it works.
If you're thinking, "This sounds like the future..." You're already behind.
This system is booking pipeline every week.
And the smartest GTM teams are already building their version.
If you want more of this — live, in person, no fluff…
My friends at ALTA
are hosting something special.
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