Good morning from the team at Press Gazette on Tuesday, 4 November. Here’s our daily round-up of media news, sponsored by FT Strategies - consulting from the Financial Times.

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📱Reddit has traditionally been a tough nut to crack for publishers because of its focus on grassroots recommendations.

But in recent months the forum platform has begun actively courting editors with the roll out of a new set of tools they can use to promote their content.

Perhaps it sees an opportunity now X has become a dystopian wasteland filled with bots and extremists.

There is certainly a gap in the market for a social media platform to become the home of journalists and reporters.

X is over, Bluesky is boring and Linkedin feels far too positive and self-promotional to be the natural home for journalists.

We spoke to Reddit’s head of publisher partnerships to find out some tips for publishers on how to succeed on the platform.

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📈Most of the leading UK online newsbrands grew their audience year on year in August.

The data from Ipsos iris provides a welcome relief amid ongoing concerns around declining Google search traffic. However, we don’t how much is coming from Google’s Discover smartphone app which is a fickle and erratic platform.

Overall, 28 out of 50 leading UK news websites grew total audience minutes year on year in September. And 38 out of 50 grew their overall audience reach.

Despite its ongoing ownership drama, The Telegraph achieved healthy growth both year on year and month on month as the broadsheet newsbrand with the most engaged audience in terms of total minutes spent.

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📺And the BBC is facing what looks like another major impartiality row.

The Telegraph has published details of a 19-page report written by former BBC adviser Michael Prescott alleging major editorial bias at the broadcaster.

The most concerning aspect relates to a BBC Panorama documentary broadcast the week before the last US election, which Prescott said “completely misled” viewers by showing the president telling supporters he was going to walk to the Capitol with them to “fight like hell”.

The broadcast clip shows Trump saying: “We’re going to walk down to the Capitol and I will be there with you. And we fight, we fight like hell.”

What the BBC footage does not show is that there was an hour gap between Trump saying the words “Capitol” and the rest of the quoted statement.

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