AI is redefining how organizations collect, analyze, and act on data—transforming what must be governed to unlock its full value. But without clear, contextual consent and governance, AI-driven innovation risks stalling before it starts.
Join OneTrust Chief Innovation Officer Blake Brannon and the IAB for an executive discussion on how media and marketing leaders can harness AI responsibly while maintaining trust, transparency, and compliance.
In this session, you’ll explore:
- Industry perspectives on the reliability and ROI of AI across the media lifecycle
- How leading enterprises are scaling AI use cases through robust governance frameworks
- Why first-party data quality and consent are the foundation for long-term competitive advantage
Don’t miss this discussion on governing AI with confidence and clarity.
