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NOVEMBER 4, 2025 |
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What percentage of regular AI users in the US say they trust AI for gift-giving advice as much as advice from friends? |
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A) 32% B) 56% C) 74% D) 88% |
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TOP STORY |
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"[The oldest members of Gen Alpha are] turning 16 next year, so we are on the eve of them becoming pretty powerful consumers," said Dani Mariano, CEO at Razorfish. "[GWI found that] 30% of 12- to 15-year-olds said that they had used AI in the last seven days. I think it could be even higher." |
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To build relationships with this generation, retailers need to understand how Gen Alpha uses AI to discover products, spend their money, and what they will continue to want from in-store experiences. |
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IN THE NEWS |
Amazon’s grocery focus appears to be shifting. The signs continue to mount that the days for Amazon Fresh, the mass-market grocery concept, may be numbered as the retail giant sharpens its focus on growing online sales and expanding Whole Foods’ footprint. Read online |
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Other headlines: |
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Gen Zers feel stretched, lose their appetite to spend. The challenging macro environment is causing younger consumers to lose their appetite for some fast-casual dining and forcing retailers and restaurants targeting this demographic to rethink how they drive spending. Read online
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Retailers offer discounts and donations to ease pain amid SNAP disruptions. With over 40 million Americans set to be affected by the potential loss of SNAP benefits, grocers are stepping in to offer some relief. Read online | | | |
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ANALYSIS |
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Commerce media is one of the fastest-growing areas of advertising, but it’s not without challenges. Fragmentation, inconsistent measurement, and transparency issues have left advertisers investing heavily while searching for clarity. |
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