Hey!

Your Site Might Not Be Broken—But It Might Be Misunderstood

Most people think Technical SEO is about fixing what’s broken.

And yes, errors matter. But the bigger issue we see?

Misalignment.

Websites that look fine on the surface… but are quietly sending conflicting signals to search engines.

Signals that create confusion. That waste crawl budget. That slow indexing. And that quietly erode rankings over time.

Here’s what we mean:

• A page is included in your XML sitemap… but blocked in robots.txt
• You set canonical tags… that contradict your internal links
• Structured data is present… but it’s missing key fields or triggers errors
• Mobile page speed is slow… even though your desktop performance scores are strong
• Dozens of low-priority pages get crawled regularly… while important pages go ignored

Because to Google, clarity = trust.

And when your site sends mixed messages, even high-quality content and links can underperform.

What a Technical SEO Audit Actually Does

It’s not just a checklist.

It’s a deep alignment process across your site’s infrastructure, signals, and search engine communication.

A strong audit reviews and prioritizes:

• Crawl paths and indexing consistency
• Redirects, internal links, and canonical strategies
• Mobile performance and page speed insights
• Site architecture and signal hierarchy
• Schema markup and structured data health
• HTTPS, sitemap, robots.txt and status codes
• GSC and GA4 configuration best practices

And the result isn’t just a cleaner site.

It’s a clearer site—one that helps Google understand what matters most.

If your rankings have stalled—or if you’re investing in content and links without seeing full results—it could be time to check your technical foundation.

We’ll audit your site, flag the issues that matter, and hand you a prioritized roadmap for getting back on track.

Happy Halloween,
The SEOJet Team