Hi there,

For two-thirds of marketers, showing incremental ROI has become the top priority in today’s uncertain economy, according to new data from EMARKETER and TransUnion. But flatlining confidence in measurement accuracy is making it harder to deliver the proof stakeholders demand. 

In our new research report, “The True Cost of Trust in Marketing Measurement,” you’ll get a clear picture of what’s happening inside the industry right now, from fragmented data to the growing role of AI in reporting. Gain practical insights to help you strengthen measurement practices and protect budgets. 

AVAILABLE NOW

Enjoy!
Arielle Feger
Senior Analyst, Media Content
EMARKETER 

Created in partnership with TransUnion