This issue of EMARKETER Daily is made possible by PMG. Want to outpace competitors this quarter? PMG’s Insights, Unwrapped reveals the strategies driving results across channels. |
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NOVEMBER 7, 2025 |
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Due to rising costs across marketing channels, 74% of brands are increasing budgets in which of the following categories? |
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A) Out-of-home B) print C) influencer marketing D) affiliate marketing |
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TOP STORY |
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As budgets tighten, channels fracture, and data signals fade, marketers face mounting pressure to prove campaign effectiveness, making smarter measurement a must. |
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Unlike last-click or multi-touch attribution models, which use correlation-based logic, incrementality testing uses causal-based logic to gauge which results were caused by marketing and which ones happened alongside it. |
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IN THE NEWS |
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At this week’s Marketecture conference, adtech provider MiQ’s global VP of strategy and partnerships, Moe Chughtai, said advertisers are finally breaking through the walls separating digital platforms like Meta, YouTube, and TV. In his view, the next phase of ad effectiveness depends on linking those systems through clean room technologies. |
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INDUSTRY VIEWS |
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Early holiday trends from Prime Big Deal Days reveal a more cautious, value-driven shopper, according to PMG’s analysis. Success this season will hinge on brands sustaining visibility and offering deals that feel genuinely worth it. This article was contributed by PMG’s Andrew Waber, Marketing Senior Lead. | | |
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ANALYSIS |
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Since the old advertising playbook no longer tells the full story of success, marketers are rethinking what it looks like. Today’s measurement leaders are connecting brand building with performance, using data and AI to understand how every touchpoint contributes to growth. |
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Here are some key takeaways from industry leaders during this week’s Advertising Week New York event. |
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