Digiday Daily

November 14, 2025

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Forbes has launched an AI-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie.

In the latest installment of Digiday’s Inside the publisher C-Suite series, Forbes CEO Sherry Philips spoke about how Forbes’ AI-era playbook will mix using AI to drive paid subscriptions, multi-format sponsorships and developing — and protecting — creator-led IP.

TOP STORY

Subscriptions

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.

OTHER THINGS TO KNOW

Rather than launching a back-to-school campaign with a single message, delivering experiences for different segments, like budget-focused families and first-time school parents, is more effective. Each experience reflects the same strategy but is tailored to specific motivations. Partner insights from PadSquad.
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation.
Identity provider consolidation is not simply a procurement task. It’s a broader business shift in approach to data management, performance measurement and activation. Effective consolidation depends on the provider offering both coverage and composability. Partner insights from Adstra.

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MEDIA & PLATFORMS

AI Revenue Generation

For the agentic-curious: WTF is the Agentic RTB Framework?

It’s a new technical standard for running real-time bidding that focuses on efficiency.

The Creator Economy

Creators embrace Beehiiv’s push beyond newsletters

Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.

PARTNER INSIGHTS FROM NAME.COM

How custom domains help brands stand out in AI-generated search

Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search.

MARKETING