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Hi there —
Brian Chesky, the CEO of Airbnb, once said, “Build something 100 people love, not something 1 million people kind of like.”
That one’s always stuck with me.
When you’re building products, it’s tempting to say yes to everything. Every idea sounds useful, every feature feels like progress. But saying yes to everything doesn’t make your product better, it makes it blurry.
You lose focus. You slow down. You start solving for everyone, which usually means solving for no one.
At Copper, we’ve learned that restraint is what creates speed. When we built Copper GPT, we could’ve gone in a dozen different directions with AI.
Instead, we stayed focused on something simple but impactful: bringing CRM data into the tools teams already use every day, like ChatGPT.
Focus isn’t about doing less for the sake of it. It’s about doing the right things deeply. That’s how better products — and better teams — get built.
So, how do you decide what not to build?
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Managing relationships just got easier.
Get 15% off your Copper plan, when you choose or upgrade to a Pro or Business plan. |
| Use code FALLING15 |
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You won’t believe what your Gmail can do with the right CRM |
If your team lives in Gmail (and let’s be real, who doesn’t?), your CRM shouldn’t feel like a foreign language.
The right CRM for Gmail keeps your deals, contacts, and follow-ups right where you already work — no extra tabs, no manual updates, no “where did that email go?” moments.
Think of it like giving Gmail a serious upgrade:
A native Gmail integration means fewer bugs, faster load times, and less frustration. Automatic email and contact tracking keeps every conversation logged, even if someone’s out of office. Visual pipelines and smart automations help you move deals forward while your CRM quietly handles the admin work. Full Google Workspace integration connects your Calendar, Drive, and Sheets so everything plays nicely together. That’s what sets Copper CRM apart. It’s the only CRM officially recommended by Google Workspace and designed to feel like part of Gmail itself.
Your inbox becomes your CRM — so your team can spend less time managing tools and more time building relationships.
Read the full guide to see how Copper stacks up against other Gmail CRMs and how to choose the one that fits your workflow (and your sanity). |
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Chat smarter |
Your CRM just got conversational! Copper GPT brings your customer data straight into ChatGPT. Learn more. |
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Ad remix |
Reddit just launched interactive ads — think games, quizzes, and trivia right in your feed. Learn more. |
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Manners meet money |
A VC firm just launched a Silicon Valley finishing school. Here’s what they learn (and yes caviar is involved). |
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How to write a LinkedIn summary people actually read |
Your LinkedIn summary isn’t just a box to fill, it’s your digital first impression.
With over a billion users (and plenty of AI-generated bios floating around), the ones that stand out sound personal, intentional, and unmistakably human.
In 2025, the best summaries feel more like a conversation than a résumé. They tell a story, highlight what matters most, and make it easy for someone to see what you do — and why it’s worth remembering.
Write like you’re talking to someone, not selling to them Keep paragraphs short and skimmable Skip the buzzwords and focus on what you actually help people do Add details that show personality — a habit, a value, a moment that shaped you Always end with an easy next step (a way to connect, collaborate, or reach out) Want examples, formats, and expert tips to make your profile shine in 2025? Read the full post.
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Watch this... |
If you’re ready to attract better clients and grow your business without the constant chase, start with the first episode of Booked Solid. Learn more. |
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Get started free |
Take Copper for a spin first. Pay and add your team later. |
| Try Copper free |
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