We’re pleased to share a significant update. My Wardrobe HQ has officially merged with Cocoon, the UK’s leading luxury handbag membership.
Together, we are building the country’s largest and most comprehensive 360-degree circular fashion destination, uniting resale and rotating wardrobe models under one aligned platform.
This is an evolution for us and for you, our community, as we continue shaping what modern, conscious luxury looks like.
Why we are merging
This move brings together two industry leaders with shared values and complementary expertise. By combining our teams, technology and product offering, we are creating a more ambitious and future-focused platform designed to serve the evolving needs of today’s luxury consumer.
Our focus is singular: delivering a richer, easier and more inspiring way to access circular fashion
We’ll keep you updated as the new MWHQ x Cocoon platform takes shape. For now, we wanted you to be among the first to hear this news.
What this means for you
Your experience will remain uninterrupted. Over the coming weeks, we will begin integrating both platforms into a more seamless, elevated and fully curated ecosystem where subscription and resale sit together in one place. Any changes to your account or benefits will be communicated clearly and with advance notice.
If you have any questions in the meantime, you can simply reply to this email and our team will be happy to help.
Thank you for being part of My Wardrobe HQ. Your support, your loyalty and your belief in circular fashion make this next phase possible.
With love,
The My Wardrobe HQ Team
