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NOVEMBER 24, 2025 |
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Which of the following is NOT one of the top three most used social platforms among Americans? |
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A) Instagram B) Facebook C) TikTok D) YouTube |
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TOP STORY |
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AI is speeding up campaign cycles, forcing marketers to confront their weaknesses. While they recognize that siloed tech stacks cost them time and money, integration is a slow process. |
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22.5% say their advertising and marketing technologies are fully unified, but 78.2% expect complete convergence within three years, according to a new EMARKETER and Zeta Global report. |
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IN THE NEWS |
Google pushes the ad industry toward large scale AI driven campaign production. Google is innovating its AI image generation capabilities for advertisers with the release of “Nano Banana Pro.” Read online |
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Other headlines: |
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Warner Bros. Discovery receives formal bids from Netflix, Comcast, and Paramount. The bidding war would fundamentally reshape the media landscape. Read online
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Amazon DSP is causing headaches for The Trade Desk amid potential Omnicom, Kokai issues. The Trade Desk (TTD) is heading into Q4 under rare, dual-sided pressure of intensifying competition from Amazon’s fast-growing DSP and escalating frustration from agencies forced onto its new Kokai interface. Read online | | | |
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ANALYSIS |
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With more signals than ever, and the AI tools to make sense of the data, retail brands can find new ways to engage customers and increase profit. But they need firm strategies and vision to avoid getting lost in the numbers, and many are finding in-store impact with digital efforts. |
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At Advertising Week New York (AWNY), marketing heads at top brands, including McDonald’s, Gap Inc., bp and Visa, discussed their approaches to driving business value for customers. |
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PODCAST |
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On today’s episode, we’re joined by General Manager of Dollar General Media Network Austin Leonard to discuss its approach to measurement and plans for 2026. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by DG Media Network. “Behind the Numbers” is made possible by DG Media Network. | | |
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