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NOVEMBER 25, 2025 |
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Key Stat: 45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026, according to an August 2025 survey from Content Marketing Institute. |
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Beyond the Chart: |
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AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity, according to an October report from Content Marketing Institute.
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Meanwhile, AI is reshaping how buyers discover vendors. 80% of global B2B tech industry buyers use generative AI as much as traditional search when researching vendors, with 47% using it specifically for market research and discovery, according to a July 2025 survey from Responsive. |
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Use this Chart: Drop this in your 2026 planning deck to benchmark your AI investment against industry priorities. Show leadership that nearly half of B2B marketers are choosing AI tools as a top-three focus, 12 points ahead of the next priority. |
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Related EMARKETER Reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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