TWICE SmartBrief
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight | BNPL drives over $1B in online spend on Cyber Monday | Cyber Monday 2025 'Biggest Online Shopping Day Of All Time'
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December 2, 2025
 
 
TWICE SmartBrief
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Hisense USA Names Sarah Larsen As CMO
Hisense USA Names Sarah Larsen As CMO
Hisense has announced its appointment of Sarah Larsen as Chief Marketing Officer of Hisense USA, marking a significant growth milestone as the company strengthens its position in the U.S. market. Larsen will guide integrated marketing, digital marketing, performance marketing, earned marketing, and brand strategy as well as product marketing and retail/trade marketing across all product categories and owned brands.
Full Story: TWICE (12/2)
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Unlock Your Local Edge Now
Your competitors are already optimizing for AI-driven discovery. Don't get left behind. Discover what defines local search success across 500+ brands and 51K locations. Read the report.
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Retail
 
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight
 
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight
Zappi has introduced its first Brand Health Tracker, a platform built to give marketing teams ongoing insight into how consumers perceive brands, and how advertising and product decisions influence that perception over time.
Full Story: TWICE (12/2)
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BNPL drives over $1B in online spend on Cyber Monday
Retail Dive (12/2)
 
 
Cyber Monday 2025 'Biggest Online Shopping Day Of All Time'
Forbes (tiered subscription model) (12/2)
 
Gentex's New Tech: Home & Wearable
Gentex (known for auto-dimming mirrors) introduces Place—smart, room-specific home safety devices—and eSight Go—a life-changing wearable assistive device that uses digital tech to help enhance central vision for those with visual impairment. Get the full details on these exciting new products and Gentex's tech-sharing plans with Klipsch. Watch the Executive Q&A now!
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Awards
 
Enter Your Products In The 2026 TWICE Picks Awards At CES 2026
Enter Your Products In The 2026 TWICE Picks Awards At CES 2026
The world of technology is ever-evolving and it's important to recognize those brands who are leading the way with their innovative products and creative solutions. TWICE, Residential Systems, and TechRadar Pro are again proud to celebrate those products and solutions with the CES Picks Awards for 2026. These awards provide an opportunity for you to earn the publicity and accolades your business deserves as we enter the new year.
Full Story: TWICE (10/21)
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Transforming retail operations with mobile solutions
Retailers face labor shortages, rising customer expectations and unpredictable supply chains, which drive them to reinvent their operations. With mobile technology, retailers can provide real-time visibility, contactless payments, digital receipts and loyalty programs. This paper explores how mobile solutions transform retail operations and engage consumers.
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15 AI Mistakes CEOs Make and How to Avoid Them: A Guide to Human-Centered Technology Implementation
 
 
Create Your Dream Work
 
 
All Things Innovation Releases AI-Driven Innovation & Insights Solutions Showcase
 
 
Management Series: What do All Great Managers Have in Common
 
 
Stay Interviews: Why And How To Use Them Successfully
 
 
 
 
Smart Home
 
Josh.ai Partners With JVC For Home Theater Control
 
Josh.ai Partners With JVC For Home Theater Control
Josh.ai is expanding the reach of AI in the home with the JVC Home Theater Projector partnership. This new partnership sees the integration of JVC's D-ILA projector models into the Josh.ai ecosystem to give interior designers, custom installers, and homeowners complete control over their cinematic experiences.
Full Story: TWICE (12/2)
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Is a smart toilet worth it? The HOROW T38P is here to convince you it is
Tom's Guide (12/1)
 
 
The 8 Smart Home Devices I Kept Using After My Reviews Were Done This Year
CNET (11/26)