What you'll find in this email:
- The adjustments that saved your business
- The Perfect Homepage
- Social Media Strategies to Grow Your Business
My husband will tell you my homemade salsa is my greatest masterpiece. I make it every week. You’d think after years of chopping and blending I’d have a recipe saved somewhere, something I could hand to my kids one day.
Nope.
I hate following recipes. They stress me out. One wrong jalapeño throws off the whole thing. One batch of tomatoes could be sweeter than the last. So instead of following anything, I just… adjust. Every single time.
And if we’re being honest, that’s how all of us started this year off.
You followed someone’s 90-day launch plan.
Or downloaded the “guaranteed” Instagram formula.
Or used the email sequence that swore it would convert in your sleep.
Some of it worked. Some of it didn’t.
And none of it mentioned the part where your oven temperature is off, your ingredients aren’t the same, or you’re cooking at an entirely different altitude than the person who wrote the recipe.
The real skill isn’t following the recipe, it’s knowing when to adjust.
And here’s what you might’ve missed:
You did just that all year long.
That launch that flopped? You pivoted.
That content that fell flat? You kept testing.
That offer that wouldn’t sell? You restructured it.
Those aren’t failures; they’re the exact moments you became a real business owner.
You didn’t just follow someone else’s plan.
You became the cook who knows:
- when to add more heat
- when to turn it down
- and when to scrap the whole thing and order pizza
That’s the mountain you climbed this year, not perfection, but adaptability.
Not executing someone else's perfect plan, but adapting yours until it worked for your business, your life, your season. So before the start of the new year (and new recipes), celebrate every adjustment you made this year. They weren't detours, they were you, figuring it out in real time.
Before you look ahead to a new year (and new recipes), take one minute today and write down the adjustments you made this year and be proud.
You’ll realize something: The thing that kept your business alive wasn’t perfection, it was your ability to pivot.
And that is the most valuable skill you’ll take into next year.
With you in every kitchen experiment,
Sarah at Showit
P.S. If you want my non-recipe for my homemade salsa, here it is: some tomatoes, some jalapeños, maybe a habanero, onion, garlic and salt to taste. And while you are "cooking", maybe check out the last version of your website? It might need some salt.