November is a weird month for email. Half the inbox is yelling about Black Friday, the other half is quietly wrapped up in a cozy blanket, and somewhere in the back (not part of the first or second halves somehow) is a welcome series that hasn’t been updated since Obama’s first term.
So, naturally, as we do every month, we poked through the most-saved emails on RGE to figure out what the inbox is actually trying to tell us. What we found were berry-flavored color psychology, brands cosplaying as medical professionals, bright autumn emotions, and a very suspicious rise in welcome-series glow-ups.
Here’s what November was signaling, and how marketers can use these trends going into December and the new year.