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Good morning. It’s my favourite time of year: corporate holiday party season – specifically, the moment when those parties pop up in LinkedIn posts.
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Today, we offer tips from the pros on capturing your company’s culture – even when the venue could pass for an abandoned airplane hangar, the best lighting is from the exit signs, and, quite honestly, everyone is bored.
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Telecoms: Telus Corp. is pausing its dividend growth as part of an effort to reduce its leverage, marking an abrupt change from its previous payout plans.
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'And then I said, more like EBIT-duh.' Getty Images/iStockphoto
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How to capture culture – not just content
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It’s the photos that hit you first: dozens of wilted people draped over banquet chairs, red eyes from the flash, the backs of balding heads, rogue groups huddled under TVs showing the game. A few brave smiles.
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And the accompanying text: “What an amazing night! This is what #culture and #success looks like. #Networking #WorkFamily”
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Not all holiday parties look this way, of course, and we don’t mean to suggest they are inherently bad. They bring people together! They let us see co-workers in three dimensions! They generate genuine joy, or at least a break from the abyss of blacked-out videoconferencing squares.
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Here, Globe visual journalist Melissa Tait shares with me (a terrible camera operator) practical tips for anyone tasked with capturing the corporate merriment.
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1. Before you shoot: Know the story
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“News photography is a whole lot different than event photography, but some of the approaches are universal. I’d be asking myself: What’s the story I am looking to show? Who do I want to highlight to do that best? Is the space important?”
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- Consider what your company wants to communicate about its culture.
- Decide whether the space adds context or just clutter.
- Identify moments that show people genuinely connecting.
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It’s a lot. That’s why Tait recommends hiring a professional photographer if you can.
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2. Use your phone the way the phone wants to be used
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If a pro isn’t in the cards, Tait says focus on keeping it simple.
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“Stick to the set focal lengths the phones offer – that’s the 1x or 2x – those are the physical size of the lenses, and the quality is the best. (Usually at 1x). That’s extra important in dark and low light – zooming in or all the way out will worsen exposure.
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Generally, it’s better to move your feet first and use flash only if you need it. “Zoom in when there’s enough light, and you want to focus on one or two subjects, and it helps make the background softer and less of a distraction.”
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Use your feet, hold a beat:
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- Step closer to people rather than digitally zooming.
- Hold still for a beat after tapping the shutter to avoid blur.
- If you use flash, stay close enough that it works for you.
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3. Focus on the interactions, not the backdrop
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“Look for both candid and posed moments. People interacting and enjoying each other’s company – laughing, looking at each other, dancing.” If you’re asking for posed pics, Tait says, try to keep it to smaller groups and aim to fill the frame with them.
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- Small groups of 2 to 5 people
- Colleagues connecting with each other. (Try to avoid Coldplay situations.)
- People facing one another, not staring blankly at the camera.
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4. How to handle bad light
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“If you can avoid any harsh overhead lighting or weird colour casts from lights, do that. Sometimes you need to use flash, which can introduce other issues.”
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A few adjustments can help:
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- Position people where the light is more even, if possible.
- When using flash, stay close to limit harshness.
- Watch out for “colour casts” – l
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