Once upon a time in America, Schwinn and bicycles were synonymous, and Chicago was the center of the two-wheeled, pedal-powered universe.
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Chicago Tribune

Lance Armstrong narrates documentary on the rise and fall of Chicago-based Schwinn, once America’s bike maker

The remarkable rise and fall of Schwinn is the subject of a new documentary by emerging filmmaker Daniel Clarke, tracing the history of the most iconic bike maker of the 20th century – once a brand on par with Coke or McDonald’s.

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