Restaurant SmartBrief
What’s Hot in 2026? Healthier, functional beverages
Created for np3kckdy@niepodam.pl | Web Version
 
December 11, 2025
 
 
Restaurant SmartBrief
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On the Front Burner
 
Shake Shack maps progress on the road to 1,500 units
Shake Shack will add up to 50 new units this year, more than in years past, and it expects to open as many as 60 new locations in 2026, as part of its ultimate goal of reaching 1,500 company-owned US units. The chain is taking a targeted, data-driven approach to marketing and using selective promotions to drive app usage, while improving operational efficiency by optimizing labor deployment and making kitchen adjustments, CEO Randy Garutti says.

"It's not rocket science. These are not things that Elon Musk is going to invest in. But it's transformative for our business. Operations is blocking and tackling."
-- CEO Randy Garutti
Full Story: Restaurant Business (12/9)
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It All Starts With Idaho® Potatoes
Looking for simple ways to maximize ingredients across your menu and satisfy your guests' cravings for interesting and elevated dishes? Idaho® Potatoes help you do both!
 
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Restaurant News
 
Bon Appetit spotlights 7 restaurants to check out this winter
Bon Appetit calls attention to seven restaurants opening across the country this winter, including Casa Juani in Boulder, Colo., which will serve Spanish tapas and seafood dishes; Bareo in Charleston, S.C., which will offer Filipino street food and Medusa in Detroit, which will feature Sicilian cuisine. Other eateries making the list include a British seafood restaurant in New York City and a Northern Thai restaurant in Portland, Ore.
Full Story: Bon Appetit (12/10)
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Italian cuisine wins UNESCO intangible heritage status
Italian cuisine has become the first gastronomic style to receive UNESCO's intangible cultural heritage recognition, following a three-year campaign by Italy's Agriculture Ministry. The decision, confirmed Wednesday by Prime Minister Giorgia Meloni, underscores the importance of Italian food as a core part of national identity and tradition. The designation is expected to boost Italy's economy, and officials see the new status as a valuable tool for protecting "Made in Italy" against culinary abuses and unfair exploitation, providing the Italian food industry with stronger leverage to preserve authenticity and combat the global proliferation of counterfeit Italian products.
Full Story: CNN (12/10)
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Denny's teams with Mache for syrup-infused sneakers
Nation's Restaurant News (free registration) (12/10)
 
 
Cracker Barrel's kids meals come with free toys this month
MediaPost Communications (free registration) (12/10)
 
AI & Analytics Challenges in Retail and CPG
Discover how the 2025 Retail & CPG Data Landscape reveals a shift from AI experimentation to true operational scale. Leaders like GUESS and Vuori unlock reliable intelligence through unified data. Learn how to overcome barriers to empower decision-making and innovation. Read the report.
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ICYMI: Yesterday's most popular story
 
 
In-N-Out skips order No. 67 due to mayhem from viral trend
The Hill (12/9), Foodbeast (12/9), The Post-Standard (Syracuse, N.Y.) (12/10)
 
Make NRF worth the steps
Zipline is your calm in the chaos of NRF. Stop at Booth #5251 for fast demos on connecting strategy to the frontline, with real retailers and real results. Grab a bagel, book a demo, and let's solve your toughest execution challenges. Learn more →
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News from the National Restaurant Association
 
What’s Hot in 2026? Healthier, functional beverages
As diners prioritize health and wellness, low-and no-alcohol drinks are becoming more popular than ever, new National Restaurant Association research finds. According to the 2026 What’s Hot Culinary Forecast, this shift in consumer behavior is being driven by a desire for healthier, more functional benefits that go beyond basic hydration or refreshment.
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Always Ready? What to do when the power goes out
Save the date! Join us Jan. 8, 2 p.m. ET, for a discussion on utility outages and how they impact food safety. Patrick Guzzle, Vice President of Food Science and Industry for the Association, will lead the webinar.
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Leading Voices
 
How the founder of Flat Earth Pizza reinvented his career in his 60s
 
A view of a BBQ chicken pizza.
(Photography By Tonelson/Getty Images)
Rich Baker embarked on a significant late-career change heading into his 60s, leaving behind decades of management roles in hospitality to launch Flat Earth Pizzas in east London with his wife, Sarah. The couple began by experimenting with English ingredients and foraged toppings, later developing a seasonal menu that features homemade elements, such as pickled cherry tomatoes and balsamic vinegar.

"The real value of hospitality is giving people a lovely time and working with lovely people and suppliers. Hospitality is the backbone of our country in a lot of respects."
-- Rich Baker, founder, Flat Earth Pizzas
Full Story: The Guardian (London) (12/8)
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Black discusses Chez Noir's rise to Michelin-star status
Jonny Black, chef and owner of Chez Noir in Carmel-by-the-Sea, Calif., shares his journey from a teenager battling an eating disorder to owning a Michelin-starred restaurant. Black, a CIA trained chef, discusses the challenges of starting farm-to-table eatery Chez Noir during the pandemic, the importance of community relationships and his approach to leadership and cooking.
Full Story: Forbes (tiered subscription model) (12/8)
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