SmartBrief on Small Business
Assessing your company's software effectiveness | How to turn background music into a marketing asset | Benefits of hiring an accountant early for business growth
Created for np3kckdy@niepodam.pl | Web Version
 
December 11, 2025
CONNECT WITH SMARTBRIEF XFacebookLinkedIn
 
 
SmartBrief on Small Business
SIGN UP ⋅   SHARE
 
ADVERTISEMENT
 
Top Story
 
Mid-career professionals: Avoid these advancement pitfalls
The Forbes panelists note that relying solely on past achievements or current roles can create a false sense of security. Ongoing relationship-building, participation in professional organizations, and staying visible within and outside the company are key to uncovering new opportunities and staying competitive as career paths evolve.
Full Story: Forbes (tiered subscription model) (12/9)
share-text
 
AI & Analytics Challenges in Retail and CPG
Discover how the 2025 Retail & CPG Data Landscape reveals a shift from AI experimentation to true operational scale. Leaders like GUESS and Vuori unlock reliable intelligence through unified data. Learn how to overcome barriers to empower decision-making and innovation. Read the report.
ADVERTISEMENT
 
 
 
 
Problem. Solved.
 
Assessing your company's software effectiveness
Evaluating software success in small businesses involves revisiting initial goals, assessing how well the software has addressed targeted problems, and analyzing key performance indicators that are specific and relevant to the business. This assessment should be honest about both improvements and areas where the software implementation fell short.
Full Story: Small Business Trends (12/10)
share-text
 
Automate Quality Control with Vision AI
See the world, build the future with Roboflow's vision AI. Enable your team to efficiently train and deploy vision models for automated quality oversight. Download the SmartPulse today!
ADVERTISEMENT
 
 
 
 
Marketing
 
How to turn background music into a marketing asset
 
How to turn background music into a marketing asset
(Pixabay)
Audio marketing through professional business music services offers an opportunity to improve in-store promotions. Many providers include features like in-store audio messaging, allowing you to deliver short, targeted ads between songs. This transforms your background music into a direct sales tool, influencing shoppers and effectively promoting daily specials or new products beyond signage.
Full Story: Big Ideas for Small Business (12/10)
share-text
 
AI Takes Over Finance
AI is now the engine of modern finance. On Dec 17 at 1 PM EST, join expert Bill Kleyman to see how intelligent payments, automated billing, and predictive forecasting create real-time cash flow clarity. Get the blueprint behind fast, accurate, AI-powered finance. Register now!
ADVERTISEMENT 
 
 
 
 
Free eBooks and Resources
 
Free eBooks and resources brought to you by our sponsors
 
 
Nonverbal Communications Skills -- The 10 Skills You Need to Learn
 
 
70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)
 
 
Best Practices for Email Etiquette
 
 
11 Habits That Will Give You A Complete And Successful Life
 
 
Creating Positive Habits - The Ultimate Guide
 
 
 
 
Management
 
Benefits of hiring an accountant early for business growth
Engaging a certified public accountant early in the life of a business can provide guidance on entity formation, tax planning, budgeting and cash-flow management, says Heather Sperduto of ADP. Sperduto emphasizes the importance of ongoing support from accountants to ensure compliance with evolving regulations.
Full Story: Spark (ADP) (12/9)
share-text
 
Challenge your teams without zapping their motivation
 
Challenge your teams without zapping their motivation
(Nadzeya_Dzivakova/Getty Images)
It's good to get your teams out of their comfort zone, but the goals you set for them can become toxic if you don't provide the necessary resources, frequently change them or team members feel criticized, no matter how hard they work to achieve them, writes leadership development expert Tim Jackson. Focus instead on fewer, bolder goals and provide team members with the resources and encouragement they need to reach them, Jackson advises.
Full Story: SmartBrief/Leadership (12/10)
share-text
 
Rethink Your Patch Strategy
Join our experts Jason Kikta and Katherine Chipdey, as they reveal findings from the 2026 State of Endpoint Management Report. Learn why time-to-remediate is becoming a key business metric and how Autonomous Endpoint Management boosts security and efficiency. Register now »
ADVERTISEMENT 
 
 
 
 
Your Money
 
Financial KPIs small businesses should monitor
Financial key performance indicators are crucial for small-business owners to understand and manage their company's health, focusing on profitability, liquidity and operational efficiency. Experts recommend regularly monitoring five to 10 core KPIs, such as net profit margin, current ratio and accounts receivable tu