Coca-Cola CEO James Quincey will step down in March after nine years, transitioning to executive chairman. Quincey has been pivotal in shifting the company's focus to healthier beverages, adding billion-dollar brands like BodyArmor and Fairlife. Chief Operating Officer Henrique Braun, who has extensive international experience, will become CEO, tasked with expanding in new niches while maintaining core soft drink growth.

Swire Coca-Cola plans to invest $475 million in a manufacturing facility in Colorado Springs, Colo. The 620,000-square-foot facility, set to open in 2028, will create 170 jobs and replace a 90-year-old plant in Denver.

BLU Energy plans to launch a four-can bundle in early 2026, responding to consumer demand for a multi-serving purchase option. The new packaging offers convenience, a better price per unit and is designed for portability and shelf visibility, BLU Energy owner Omar Jibawi says.

Immunity has become a key aspect of daily wellness, with a surge in products focusing on immune support. Key trends include advanced gut health products featuring postbiotics, clean-label ingredients, protein formulations that enhance immune function and the integration of mental wellness with immunity through adaptogens. Functional beverages will combine hydration, nutrition and immune support.

Unwell Energy, a new energy drink line from Alex Cooper's Unwell Beverages, will be available at Target this month. The drink includes real juice, vitamins and electrolytes, contains no artificial sweeteners and comes in four flavors: Passion Fruit Orange Guava, Cherry Lime, Pineapple Coconut, and Watermelon.

DrinkPAK is set to open its first Pennsylvania facility in Philadelphia, leasing a 1.4 million-square-foot space. The $195 million investment is supported by a $2 million Pennsylvania First grant and tax benefits, with the facility expected to create 174 jobs by 2028.

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