Airline Industry Report SmartBrief
Southwest considers airport lounge network to attract premium travelers
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December 11, 2025
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Airline Industry Report SmartBrief
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Editor's Take
 
Airlines are recalibrating their international and domestic strategies as demand continues to fluctuate. American Airlines is expanding its long-haul fleet, aiming to grow from 135 to roughly 200 aircraft, while Alaska Air weighs options to replace Hawaiian Airlines’ aging 717s. Meanwhile, Southwest is exploring a premium lounge network to attract high-value travelers, signaling a shift in strategy as airlines look to balance growth with customer experience.

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