Consumer Brands Association SmartBrief
P&G's Native taps into microdrama trend
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December 11, 2025
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Company Watch
 
Henrique Braun to succeed James Quincey as Coca-Cola CEO
 
James Quincey, chief executive officer of Coca-Cola Co., poses for a photograph following a Bloomberg Television interview on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, Jan. 22, 2020. World leaders, influential executives, bankers and policy makers attend the 50th annual meeting of the World Economic Forum in Davos from Jan. 21 - 24. Photographer: Simon Dawson/Bloomberg via Getty Images
Quincey (Bloomberg/Getty Images)
Coca-Cola CEO James Quincey will step down in March after nine years, transitioning to executive chairman. Quincey has been pivotal in shifting the company's focus to healthier beverages, adding billion-dollar brands such as BodyArmor and Fairlife. Chief Operating Officer Henrique Braun, who has extensive international experience, will become CEO, tasked with expanding in new niches while maintaining core soft drink growth.
Full Story: Food Dive (12/10), Reuters (12/10), The Wall Street Journal (12/10)
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Amazon extends same-day delivery of perishables nationwide
Amazon has expanded its same-day delivery service to include perishables in more than 2,300 communities, doubling its previous reach. Prime members can get free same-day delivery on orders over $25, while other customers pay a $12.99 fee.
Full Story: Progressive Grocer (12/10)
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J.M. Smucker halts coffee price hikes after tariff exemption
J.M. Smucker has canceled a planned coffee price increase after the US exempted green coffee from tariffs. The company will absorb $75 million in tariff-related costs incurred this year.
Full Story: Supply Chain Dive (12/9)
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Church & Dwight sells 2 vitamin brands to Piping Rock
Church & Dwight has sold its vitamin brands VitaFusion and L'il Critters to Piping Rock Health Products to focus on core brands. The deal includes trademarks and facilities in Canada and the US, and most employees of the vitamin brands will join Piping Rock.
Full Story: Cosmetics Business (UK) (12/10)
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Enhance Retail and CPG Data with Governance
Navigating data challenges in retail and CPG demands strong governance to tackle insights inconsistency, security issues, and rising costs. A governance-first approach ensures seamless data integration and management. Read more in this whitepaper.
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Trends
 
Immunity products to see innovations in 2026
Immunity has become a key aspect of daily wellness, with a surge in products focusing on immune support. Key trends include advanced gut health products featuring postbiotics, clean-label ingredients, protein formulations that enhance immune function and the integration of mental wellness with immunity through adaptogens. Functional beverages will combine hydration, nutrition and immune support.
Full Story: Prepared Foods (12/11)
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FreshDirect: 2026 will be the year of the "swicy"
FreshDirect's 2026 trends report spotlights the surging appeal of "swicy"-- the combination of sweet and spicy flavors -- across a range of products from snacks and sauces to beverages. American consumers are increasingly embracing this flavor mashup, inspired by longstanding traditions in Latin American and Southeast Asian cuisines, and the trend is reflected in new product offerings such as chili-infused fruit snacks and creative condiments. Matcha is also poised for major expansion in 2026, moving beyond coffee shop lattes to desserts, snacks and beverages.
Full Story: Candy & Snack Today (12/8)
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Make NRF worth the steps
Zipline is your calm in the chaos of NRF. Stop at Booth #5251 for fast demos on connecting strategy to the frontline, with real retailers and real results. Grab a bagel, book a demo, and let's solve your toughest execution challenges. Learn more →
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New Product Spotlight
 
 
Paris Hilton coffee creamers and cold foam from International Delight and Danone
FoodBev (12/9)
 
 
Chicken Skin Crisps from Benihana and Flock Foods
Food Business News (free registration) (12/10)
 
Automate Quality Control with Vision AI
See the world, build the future with Roboflow's vision AI. Enable your team to efficiently train and deploy vision models for automated quality oversight. Download the SmartPulse today!
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Consumer Brands News
 
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How CPG's Transparency Tools Align with FDA Priorities
The consumer packaged goods (CPG) industry has a long-standing commitment to transparency and strong collaboration with regulators to serve consumers' evolving needs, partnering with FDA on the landmark Nutrition and Labeling Education Act, which created the Nutrition Facts label as well as launching Facts Up Front, now recognized by 90% of American adults and used by nearly eight in ten shoppers and also innovating with SmartLabel by Consumer Brands Association, giving consumers instant access to detailed product information through QR codes on nearly 100,000 products. As expectations grow, so do our tools, including FoodProcessingFacts.org and TruthAboutIngredients.org, created to provide clear, science-based information in an increasingly noisy environment. Earlier this year, Laura Rich joined the Consumer Brands Association as vice president of regulatory and technical affairs after two decades at the FDA and is well positioned to continue that collaboration. In honor of #ConsumerTransparencyWeek, read more about her experience and how the CPG industry is working with the FDA to provide consumers with more clarity here.
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Register for the CPG Legal Forum
The Consumer Brands CPG Legal Forum is happening February 18-20 in Frisco, Texas at the Omni PGA Frisco. This premier gathering for senior legal professionals and general counsels in the CPG industry provides unparalleled educational and networking experiences in addition to earning CLE credits. Register Now.
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