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Greetings WYWWers! I am filling in for Alyson today, so I hope you don't mind an extra dose of terrible puns this week. While I am here, I also want to point you in the direction of another offering from SmartBrief: Go Ahead, Call HR.This daily newsletter focuses on the people, technology and trends (and occasionally nutty and chaotic moments) that are all part of the modern workplace. Check out today's edition here. Go Ahead, Call HR is written Matt Reitz and Kanoe Namahoe and if those names sound familiar, that's because each has taken a spin behind the wheel of the WYWW bus in the past. Sign up today. Thanks! - Sean
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Why it matters: Measles outbreaks in the US have surged in 2025, with over 1,900 cases reported, primarily affecting unvaccinated children. South Carolina is experiencing a significant outbreak, with vaccination rates dropping below the required threshold for herd immunity. The decline in vaccination rates is attributed to misinformation linking vaccines to autism, despite scientific evidence debunking such claims. Health officials warn that the US is at risk of losing its measles-free status, which it achieved in 2000.
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Why it matters: Well, this is certainly good news for some of us. A new study suggests that graying hair may serve as a natural defense against cancer by activating a protective pathway in response to DNA damage. Researchers from the University of Tokyo found that melanocyte stem cells in mice either cease to divide, leading to gray hair, or replicate uncontrollably, forming tumors. This mechanism, triggered by factors like UV light and ionizing radiation, prevents mutated DNA from proliferating. However, certain chemical carcinogens bypass this defense, allowing hair to retain color while increasing cancer risk.
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Why it matters: The growing popularity of the 'sober curious' lifestyle is reshaping the beverage industry, with a notable rise in non-alcoholic drinks. Industry leaders emphasize the benefits of reduced alcohol consumption, such as improved health and productivity ... and no hangovers!!! As consumers seek more inclusive social experiences, the availability of well-crafted NA options is also expanding, signaling a long-term shift towards balanced drinking habits and tastier options for those who embrace lower/no alcohol beverages.
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Navigating data challenges in retail and CPG demands strong governance to tackle insights inconsistency, security issues, and rising costs. A governance-first approach ensures seamless data integration and management. Read more in this whitepaper.
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| For Your Reading Pleasure |
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Why it matters: During my recent absence, I had lots of time to kill on planes and trains -- but not automobiles because I was driving! During those down times, I dove into "Future Boy" by Michael J. Fox and Nelle Fortenberry. This breezy read is all about the time Fox spent working two jobs. He spent his days playing Alex P. Keaton on "Family Ties" and his nights assuming the role of Marty McFly in "Back to the Future." This book is a quick read and it's full of fascinating anecdotes about Fox's days/nights on both sets.
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See the world, build the future with Roboflow's vision AI. Enable your team to efficiently train and deploy vision models for automated quality oversight. Download the SmartPulse today!
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Why it matters: Disney is betting big on AI and OpenAI's Sora users will be reaping the benefits. The entertainment powerhouse just signed a $1 billion investment and licensing deal with OpenAI, which will give users of Sora's generative AI app access to more than 200 Disney characters (including characters from "Frozen," "Star Wars" and "Lilo and Stitch") to create user-generated social videos. As part of the deal, Disney will use OpenAI's APIs to develop new products, tools and experiences. Hmm ... I wonder if the animators at Disney will still need to do any animating?
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Be at the heart of retail transformation at Shoptalk Spring (Mar 24–26 2026, Las Vegas). Network with 10,000+ leaders, learn from 200+ innovative speakers, and find the ideas and partnerships that will drive your business forward in today's fast-moving retail world. Get ticket.
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Why it matters: A new investigation into the chemical bimodality of the Milky Way's formation found that milk chocolate, eggs and soy were key components ... Oh, wait. That's the other Milky Way.
Researchers studying our galaxy used simulations to identify processes that create two distinct chemical sequences in stars. The study challenges the role of Gaia-Sausage-Enceladus in this phenomenon, instead highlighting the influence of metal-poor gas. That doesn't sound as tasty.
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Join our experts Jason Kikta and Katherine Chipdey, as they reveal findings from the 2026 State of Endpoint Management Report. Learn why time-to-remediate is becoming a key business metric and how Autonomous Endpoint Management boosts security and efficiency. Register now »
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| The Most Popular Story From Yesterday's WYWW Was... |
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