To understand what builds and breaks trust in financial services, Amazon Ads surveyed more than 2,000 U.S. consumers across banking, credit card, loan, and payment services. Discover why trust matters and what's at stake for institutions that fail to earn it in this immersive experience in partnership with Amazon Ads. |
|
DECEMBER 12, 2025 |
|
Which industry grew their out-of-home (OOH) spending the most in Q3? |
|
A) Financial services B) Insurance and real estate C) Communications |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Job-hunting marketers face a shifting landscape made more complicated by escalating layoffs, AI's adoption, and the expectation for varied skill sets. |
|
As many marketers have faced recent layoffs, new job openings have reduced. |
-
This month, following Omnicon's $9 billion merger with Interpublic Group, the agency group announced upwards of 4,000 layoffs.
-
Meanwhile, total active job listings in Q3 2025 for full-time, in-house positions dropped 5.2% quarter-over-quarter, according to the recent "US Marketing Jobs Report" from Taligence, while new listings declined 4.4%. At the quarter's end, it made for a YoY decrease of 1.3%. |
|
|
|
| | | |
|
IN THE NEWS |
Disney bets $1 billion on OpenAI as fan-made AI video goes mainstream. Instead of battling the emerging tool, Disney is choosing to collaborate with nascent platforms that have consumer scale. Read online |
|
Other headlines: |
-
YouTube TV’s new sports bundle addresses a consumer problem but creates one for advertisers. Advertisers now have an opportunity to successfully reach sports audiences, but lose access to other niches that could once be reached in a single strategy. Read online
-
Meta expands partnership ads to turn creator content into performance. Meta is building a fuller funnel from organic discovery to paid amplification at a moment when creator influence is accelerating. Read online
-
AI emerges as a powerful copilot for CTV advertisers, says Digital Remedy. “AI isn’t replacing the human element or strategy [of CTV advertising]. It just helps amplify it,” said CEO Martin Kristiseter. Read online | | | |
|
ANALYSIS |
|
|
|
"In this world of filters and celebrities and influencers, what I'm seeing is that people are wanting something that feels real," said Patrick Buchanan, SVP of marketing at Lulus on a recent episode of “Behind the Numbers.” "When they hear stories that feel like their own or see people who look like they're in a similar life stage, you see people relating to that." |
|
Marketers face pressure to be data-driven while maintaining authentic human connections. |
|
|
|
| | | |
|
PODCAST |
|
|
On today’s podcast, we will cover takes from our Top Trends to Watch in 2026 report. Our analysts will explore whether the micro-drama craze will mint a new generation of creators and why AI’s content takeover will shake consumer trust in the internet. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Viasat Ads. | | |
| |
|
|
|
| | | |
|
