Digiday Daily
December 15, 2025
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AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit.

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TOP STORY

Generative AI
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Media agencies test AI planning agents, while edging toward buying tools

Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.

OTHER THINGS TO KNOW

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

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Disney Campaign Manager gives your buy a boost

MEDIA & PLATFORMS

Generative AI
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Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies

Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.

Business of TV
Programmatic agency execs speak out on CTV transparency

At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

PARTNER INSIGHTS FROM QUANTCAST

Autonomous AI is unlocking a new way forward for performance marketing

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Navigating Economic Instability
New partnerships, marketing fuel BNPL’s holiday surge

This holiday season, more brands deployed