Welcome to Stupid Toy Day, when Furbies screaming your subject lines at 3 AM are probably a thing that people have manufactured and are pushing with targeted accuracy. This day marks the season of last-minute promos, frantic shipping deadlines, and desperate “there is still time!” pleas.

You’ve survived Cyber Week, but now every send feels like the Bop It toy from our childhood. Send it! Hold it! Segment it! Suppress it! Twist it! The toy yells, gaslights, and still insists you twist it, even though you already did. It's a game of patience disguised as optimization.

So while final campaigns might be in the oven, the hot mess isn’t over. Remember to keep messages short, playful, or irreverent. Maybe send in the evening to dodge inbox fatigue. Or maybe give it to a colleague for them to take over. The world may be sliding into holiday limbo, but your emails can still be a beautiful, screaming toy.

An ad from one of our partners...

With print circulations in decline and news-watching at an all-time low, companies are looking for someone who can tell their story better. From the biggest tech giants to military, finance, and turkey non-profits, the hottest role is not just a copywriter, but someone who can craft a narrative.

There are more holidays after the end of the year. Learn how to create holiday email marketing campaigns that convert your customers during Christmas, Halloween, Hanukkah, Black Friday, Veterans Day, and more.

Email marketing benchmarks 2025: 42.35% avg open rate, 2.62% CTR, $36 ROI per $1 spent. Data from 3.3M+ campaigns across all industries + actionable tips.

If you are thinking of setting your AI loose to charge your customers more or less based on personal behavior and segmentation, think again. 

Mailsoftly’s 2026 State of Email Marketing Report reveals how AI, automation, deliverability, and human creativity are shaping inbox engagement and ROI this year.

Found in Popular Mechanics' 25 Best Military Photos email.

RSVP to join us tomorrow for our annual awards!