Everyone obsesses over Black Friday, Cyber Monday, and the mad sprint to December 24th. Big pressure with big campaign energy. And then email makers just... lie down. Like a Victorian child who can't be bothered to put on their fourth outfit for the day.
Meanwhile, your readers are very much alive, buried under a cardboard crime scene, and clutching gift cards from bosses, in-laws, and distant relatives who panicked. And if you're not emailing them during this time? Someone else is and is treating them like a VIP at the after-party.
This is what we call Q5. The in-between before readers go back to work and where expectations are low but belonging is high. That’s what makes it easy. No need for high-production drama or twelve-step decision trees. All that stands between you and a win is a cookie coma and a few good reasons to quietly slide into someone’s inbox.
