Dear Direct Response Letter Subscriber:

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Want to dramatically improve your copy in 2026? Don't miss this offer from my colleague and direct marketing expert, Drayton Bird.

--Bob Bly

>> You may not want to hear this -- but most copywriters are lazy.

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They study little, if at all. They think the key is to lounge around spouting out "ingenuity" and clever ideas. They put their faith in silly taglines, sparkly ads and stupid slogans.

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That's the chief reason why most copy is so bad.

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I learned from John E Powers, who in 1897 made $100 a day (approximately $3,800 in today's money). He said: "The first thing is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth."

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Claude Hopkins for example was so good his boss gave him a blank cheque every year to set his own salary.

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John Caples was so smart David Ogilvy and Rosser Reeves both agreed he taught them everything they knew.

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I worked with David Ogilvy. I studied Gene Schwartz, who sold more books by mail than anyone in history.

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Now you can learn from all of them---and (sadly) from me.

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I've spent 67 years in this business so far. I've put everything---every video, book, interview, tip, and trick---into Drayton Bird's Academy of Marketing.​

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16 modules covering everything from the absolute basics to the secrets it took me decades to learn...

• The 7 deadly sins of marketing (unlike me, you can avoid them)
• 102 helpful ideas you can apply immediately
• How to write copy that actually sells (not copy that wins awards but loses money)
• The timeless classics from Hopkins, Ogilvy, Schwartz, and others
• Why "creative" work that doesn't sell is dangerous and expensive
• The brutal truth most marketers don't know about their own customers

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You'll study the actual techniques that made me and my partners successful year after year. Not theory. Not guesswork. Proven methods.

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Here's the deal:

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​Try the first module. Completely free.​

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No credit card required. No tricks. Just full access to...

• The first How to Write and Persuade Video
• What some famous copywriters taught me
• 91 Minutes on Mastering Copywriting
• A quiz to test your knowledge

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... for 30 days.

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One good idea, well implemented, from this course could pay for itself a hundred times over.

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As Murray Raphel said: "Search the world, and steal the best."

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Well, here's your chance to steal from the best---risk free. You can get the first module here, without spending a penny.

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This offer won't last forever. Neither will I.

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Drayton Bird

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P.S. When I joined Ogilvy & Mather I noticed David---who knew more than anyone---took the most notes. Study is the key. This is your chance to study everything I learned in 67 years.

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​Completely free.​

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