The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated, personal, and relevant messages

The best time to do promotion is before you need it

Price is a story

You can’t be seen until you learn to see

“People like us do things like this” is the definition of culture

There are only a few widespread human needs

Stories are the original human technology

Resilient strategies work better when we repeat our tactics more often

Positioning is a generous act

Be missed when you’re not here

Make something worth talking about

Do work that matters for people who care

–repeat–