As we close out 2025 and celebrate 12 years of Soru, we’re filled with gratitude for our incredible community and the dedicated team who bring our vision to life every day. Thank you for growing with us, supporting us, and being such a meaningful part of the Soru story.

Wishing you a very Happy New Year!

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For me, the highlight of the year was seeing Raye perform her brand new single (Where Is My Husband?) for the first time, wearing our Coco earrings.

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Other highlights of the year were our collaboration with Sapna Rao from Sheerluxe back in April, our capsule collection included modern staples with a luxury feel.

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My love for vintage jewellery shapes everything I design, from the first sketch to that magical moment when the sample arrives. Feeling incredibly proud of our newest collection - Astoria, beautiful new additions for 2025.

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We couldn’t end the year without reflecting on our unforgettable trip to Tuscany, where we met the incredible artisans who handcraft our jewellery with such care and passion.

Sharing meals, stories and even a visit to a mountain monastery made it a deeply special experience, one that truly captured the heart of the Soru journey.

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San Pietro Necklace

Roma Earrings, Gold

Aruba Nights Necklace

Use code FOUNDERSFAVES at checkout for 20% off our three favourite pieces this month, the Aruba Nights Necklace, San Pietro Necklace and Roma Earrings.

Use the code FOUNDERSFAVES

I’d love to hear from you, whether there’s something you’d like me to share next month or a question you’d like to ask, feel free to connect with me directly on Instagram. It always makes my day hearing from you!

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Need help? Contact our care team at customercare@sorujewellery.com and we would be happy to assist

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Soru 132 Widney Lane, Suite 5, The Courtyard, Solihull, West Midlands, B91 3LH