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JANUARY 2, 2026 |
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Key stat: 45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media. |
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Beyond the chart: |
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Only 26% of UK/US consumers in July 2025 prefer genAI creator content over traditional content, down from 60% in 2023, according to a November report from Censuswide and Billion Dollar Boy.
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37% of brand marketers use a hybrid model, mixing in-house and agency resources, to run creator campaigns, according to July 2025 data from CreatorIQ. |
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Use this chart: For marketers building creator partnerships, this chart is a checklist. Prioritize authenticity, values alignment, and product quality to attract top talent. Let creators test products, co-create campaigns, and maintain transparency—trust is currency in creator-driven marketing. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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