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JANUARY 2, 2026 |
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Which age group is more likely to read or watch true crime content online when they are feeling stressed or overwhelmed? |
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A) 18-44 B) 45+ |
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TOP STORY |
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We closed our newsletters on Christmas Eve, but the news across advertising, marketing, and media hasn’t stopped. Here’s what you missed during the holidays. |
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IN THE NEWS |
Marketers demand simpler ad systems as complexity drags performance. Leaders across channels say clients want tools that reduce effort, unify workflows, and provide clearer feedback loops, a push that extends far beyond performance or retail media. Read online |
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Other headlines: |
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Pause ads unlock opportunities to reach users for extended periods and drive action. The majority of TV viewers who pause content stay paused for 1 to 5 minutes (54%), per Magna and DirecTV. Read online
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Audiences overwhelmingly prefer user-generated content over standard ads, AI. Seventy percent of Gen Z consumers state that UGC is very helpful to their buying journey, per a dcdx report. Read online | | | |
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ANALYSIS |
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As shoppers flock to LLM-powered searches to learn more about products and set shopping budgets, Salesforce data reveals new opportunities for brands looking to have a firm hold on their customers' journeys. |
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PODCAST |
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On today’s episode, we discuss the major headlines and milestones we expect in the coming year and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. | | |
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