Hi there,

As AI reshapes search and recommendation engines, it’s also creating a lot of new gray areas. Marketers are trying to make sense of opaque algorithms, authenticity concerns, and growing consumer skepticism about what’s real, what’s paid for, and what’s truly personal. At the same time, consumers are sending a clear message: they want brands they can trust.

Join us Jan. 21 as EMARKETER’s Blake Droesch, Suzy Davidkhanian, and I break down the channels consumers trust, how transparency expectations are evolving, and what separates brands earning confidence from those losing it. 

Plus, as a thanks for registering, you’ll receive a new data-filled Top Charts report on AI’s impact on consumer trust.
 

Best,
Jeremy Goldman
Senior Director, Briefings
EMARKETER