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JANUARY 12, 2026 |
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What percentage of CMOs and digital leaders say their AEO/GEO programs are advanced or very advanced? |
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A) 43% B) 53% C) 63% D) 73% |
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TOP STORY |
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The annual consumer electronics show (CES) always delivers a host of new devices and a peek at what the future may hold. While there are always plenty of new laptops, smart refrigerators, and niche gadgets, the show also provides valuable insights for marketers. |
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This year's show revealed how manufacturers are further implementing AI into products, where CTV will move next, and how consumers' content preferences are reshaping the future of technology. |
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IN THE NEWS |
The three forces that will shape CTV’s 2026 growth. Viewing behavior will continue to shift towards CTV while measurement solutions will become widespread and interactive ads drive action. Read online |
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Other headlines: |
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Sports ad spending will surge in 2026 thanks to Olympics, World Cup. Sports have long been a fixture of the advertising landscape, but the shift to digital viewing means advertisers now have access to a wider array of ad formats and more in-depth analytics. Read online
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Omnicom-IPG deal is creating new openings for small and independent agencies. CMOs are responding to Omnicom’s acquisition by reassessing their agency relationships. Read online
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China’s ad recovery slows as budgets shift to performance formats. China’s ad market ended the year with modest growth in Q4, finishing up 9% YoY ($151.9 billion), per our latest forecast—but its rebound was uneven. Read online | | | |
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ANALYSIS |
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Earlier this month, celebrity and influencer Shay Mitchell launched rini, a line of “clinically backed” and “scientifically proven” beauty face masks for kids. |
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Although rini has attached itself to rising beauty trends, consumers and marketers across social platforms are criticising the way the brand is targeting an audience who might still be mastering their ABCs. |
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PODCAST |
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Our analysts compete in another "Great British Bake Off"–style episode, discussing why regulations will shift how kids use social media and how brands will use creators to figure out generative engine optimization. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. | | |
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