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JANUARY 12, 2026 |
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Heineken’s “Could have been a Heineken” campaign takes aim at which of the following: |
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A) Group chats B) Plans that never make it out of the chat C) People scrolling through their phones while out D) Voice notes that are too long |
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TOP STORY |
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"Retailers are reinventing the ways that they connect with their customers in real life," said our analyst Blake Droesch during a recent “Behind the Numbers” episode. "The D2C revolution that we saw play out online has now really reached its limitations, giving way to a disconnection between brands and their customers." |
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IN THE NEWS |
Target and Walmart bet on wellness as an everyday priority, not a seasonal trend. Both retailers are also using in-store events to drive traffic and engagement. Read online |
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Other headlines: |
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Creator programs go mainstream as retailers chase social-fueled commerce. Social content is far more effective at driving product discovery than AI chatbots, according to our latest Path to Purchase survey. Read online
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The cost of Instacart’s price-testing experiment continues to mount. A report from Consumer Reports and Groundwork Collaborative found that Instacart customers were charged different prices for identical products, with price gaps as wide as 23%. Read online
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Retailers face tighter rules as China battles deflation and price wars. But China’s crackdown on pricing practices doesn’t solve the country’s fundamental economic challenge: Consumers don’t feel secure enough to spend. Read online | | | |
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ANALYSIS |
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AI is speeding up campaign cycles, forcing marketers to confront their weaknesses. While they recognize that siloed tech stacks cost them time and money, integration is a slow process. |
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