Hi there,

Creators are reshaping how audiences connect with brands and how products actually get sold. Join me and my fellow colleagues on Friday, February 13 at the next EMARKETER Summit, Creator Trends 2026. We’ll dig into how creators are becoming a more measurable, strategic part of the funnel.

I’m excited to announce four newly added speakers who bring real, hands-on perspective to these conversations:
 

TikTok Creator Spotlight: I’ll be sitting down with creator Gabriella Gomez for a candid conversation about how she turned livestreaming into a business, creates audience engagement, and her work with leading brands like DC Shoes, Monster Inc., and Beats by Dre.

Creators Meet Commerce: EMARKETER Senior Analyst Minda Smiley will lead a panel featuring Cory Weaver, Head of Influence at Gap Inc., and Alexis Hoverter, Director of Digital Merchandising + Site Experience at Stanley 1913, to break down how creators are guiding shoppers from inspiration to checkout and what it takes internally to support creator-led commerce at scale.

The New Creator Video Play: Later, Nicole Marcus, Manager of Influencer Strategy at DICK’S Sporting Goods, will join me to break down what happens when creator content moves onto connected TV, and how brands are thinking about bigger screens, measurement, and partnerships built for this next phase.

If you’re in the New York City area, you’re invited to join us live on February 11 to kick things off early with a keynote preview and networking event. Learn more here and reserve your spot today.

Best,
Emmy Liederman
Analyst
EMARKETER

Sponsorships still available for this summit. Connect with our team here.