January product highlights

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CPO Corner January 2026: AI Personalization, Contact Archiving, more!

ActiveCampaign's Chief Product Officer, Chai Atreya, returns with your monthly product update.

This month, discover how to start 2026 right with Active Intelligence as your trusted advisor, Business Goals that show you exactly what's working, and smarter ways to manage your growing contact database.

A prompt box for Active Intelligence, featuring personalized cards with suggested prompts that invites users to type any question or need, symbolizing effortless access to AI-powered insights, campaigns, and automations

Meet your AI marketing advisor, Active Intelligence

With Active Intelligence as your new homepage, continue yesterday's campaign conversation, act on a personalized prompt tailored to your business, or discover new AI capabilities through intelligent recommendations.

You'll maintain momentum across projects with instant access to recent chats, find inspiration through contextual prompts that show exactly what's possible today, and unlock productivity gains by having your AI assistant ready the second you start work.

And now, everyone on your team can leverage Active Intelligence from day one - turning your AI advisor into an extension of your team. So, you can work smarter and ship faster.

Live

Business Goals page showing left sidebar navigation with Active Goals, Starred Goals, and Archived Goals filters, plus Manage section with Conversions link and Reports section with Conversion Attribution link. The main content area displays the Business Goals dashboard.

Understand exactly what’s driving your growth

You're running multiple marketing channels—emails, SMS, automations, forms. Business Goals ties everything together so you can see how each effort contributes to what matters most. Create goals, track progress in real-time, and dive into conversion reporting to understand exactly which campaigns drive results. With clear data about what's working, you'll make smarter decisions and confidently invest in what moves the needle.

Archived contacts page shows a drop down menu to archive contact.

Grow confidently without losing valuable customer history

As your business scales, managing contacts evolves. You want flexibility and the ability to organize your list while preserving valuable customer history in case they re-engage. With contact archiving, you get exactly that. Remove inactive contacts from your active count while keeping their data secure for a full year. If they come back, restore them with one click.

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