Hi Jan, 

Quick question: when AI summarizes your category… does it mention your brand?
Because that’s where discovery is heading, and fast.

Customers aren’t just “searching” anymore. They’re asking ChatGPT-style engines what to buy, who to trust, what’s best, and what to avoid. And those engines are making decisions based on what they can find, understand, and confidently reference.

If your brand isn’t showing up in those answers, you’re not losing rank, you’re losing relevance.

In our upcoming webinar "The GEO Imperative: Why Brands Must Optimize for AI Discovery," experts from Adobe will break down what GEO (Generative Engine Optimization) actually means in practice and what brands must change now to compete in AI-led discovery.

Attend and you’ll learn how to:

• Stay discoverable when AI becomes the front door (instead of Google results and paid placements)
  
• Influence how LLMs describe your brand before they define you for the market
  
• Apply what Adobe is doing right now, including how they’re using LLM Optimizer to continuously improve AI visibility
  

You can save your seat here; it’s free!

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!