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Good morning,
Dividend investing is ultimately about replacing your working income with a passive income stream for a financially free retirement (or early retirement).
The reality of inflation means that your passive income stream can't just be static. It must be perpetually growing.
To build perpetually growing – lasting – retirement income, invest in a reasonably diversified basket of income securities that have the following characteristics:
- Pay dividends
(the higher the yield the better)
- Are likely to grow their payments
(the faster the better)
- Have safe dividends so you are likely to see stable or better income during a recession
(the safer the dividend, the better)
Dividend investments should be safe, growing income securities. These are the type of securities we look for at Sure Dividend.
And the dividend investments you choose should be combined intelligently in your portfolio to reduce exposure to any one security or sector.
The marginal benefits of diversification decline significantly after ~20 holdings. Additionally, there are actually disadvantages to being extremely diversified.
When over diversified, you have money in your 50th or 100th or 200th best idea instead of concentrating that money into your current best ideas.
“Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing.”
– Warren Buffett
A portfolio of 20 to 30 high quality income stocks spread out reasonably over different sectors provides a compelling balance between the benefits of diversification and the benefits of concentration.
What will really determine your portfolio's success in building a perpetually growing retirement income stream is the actual securities in which you decide to invest.
And that's where the Sure Analysis Research Database shows its value.
About The Sure Analysis Research Database
The Sure Analysis Research Database is a rating and ranking service used to:
- Find, compare, and rank undervalued quality dividend stocks to buy
- Do a "must pass" final filter on ideas found elsewhere
- Do due diligence on and stay up-to-date with your current holdings
- Find potential sells
"I use Sure Dividend as the first and last check I do when considering any investment action. I use a number of tools – since I started investing over 40 years ago – but the first thing I do is see if Sure Dividend has done a recent analysis of the stock before I go further. Once I have completed my research, I once again return to Sure Dividend and make sure I am not doing anything contrary to what the Sure Dividend analysis recommends. It is the single most influential source I use in my research analysis of any stock. To say I love it would be an understatement!"
– Sure Analysis member
The Sure Analysis Research Database powers our dividend growth investing work at Sure Dividend.
Our team of ~15 analysts will produce 3,600+ individual quarterly reports over the next four quarters for the 900+ income securities we cover.
This is real analysis done by real people in a systematic way. It's not a quick screen done with unanalyzed data found easily online elsewhere.
Every security is analyzed over the same metrics. This way, we can compare different securities – say an MLP versus a fast-growing information technology sector dividend stock – on an ‘apples-to-apples’ basis.
Note: The January 2026 Deep Discount Event is in effective, reducing your price for Sure Analysis from $999/year to just $329/year. Sure Analysis will never be this inexpensive again, and your price will never increase after joining.
Notes: The Sure Analysis Research Database annual plan, only $999 annually $329 annually.
What Is In The Sure Analysis Research Database
The Sure Analysis Research Database gives you full access to all our reports and services at Sure Dividend, including:
- Access to our searchable 900+ security (and growing) Sure Analysis Research Database where we create 3 page to-the-point PDF analysis reports on each security. Almost all securities are updated quarterly. Click here to see one of our full page views for a security in Sure Analysis.
- Detailed spreadsheet with all the 900+ income securities in Sure Analysis, with metrics that matter including 5 year forward expected total returns, Dividend Risk scores, and fair value prices. Spreadsheet data is updated daily. Click here to see a historical edition.
- The Sure Dividend Core Newsletter
Our most balanced (between yield and growth) long-term dividend growth newsletter. It publishes on the 1st Sunday of the month. Click here for a historical edition.
- The Sure Dividend High Yield Newsletter
Our most yield focused long-term dividend growth newsletter. It publishes on the 2nd Sunday of the month. Click here for a historical edition.
- The Sure Dividend Growth Newsletter
Our most growth focused long-term dividend growth newsletter. It publishes on the 3rd Sunday of the month. Click here for a historical edition.
- Weekly Top 10 Email
This email ranks the securities with A or B Dividend Risk scores from the most recent Top 10's from our 3 premium newsletters by expected total return to find the weekly Sure Analysis Top 10. Click here for a historical edition.
"Sure dividend has been a great help in helping me select quality stocks for my portfolio. The Sure Analysis spreadsheet is a daily reminder on getting ideas for new investments. Well worth the money! Easy to read, not bothering you with boring details that you don’t need like many others use just to get the word count up. Over all, I am very, very happy I subscribe to this service. It has paid for itself over and over again."
– Sure Analysis member
Note: The January 2026 Deep Discount Event is in effective, reducing your price for Sure Analysis from $999/year to just $329/year. Sure Analysis will never be this inexpensive again, and your price will never increase after joining.
Notes: The Sure Analysis Research Database annual plan, only $999 annually $329 annually.
Why Now Is The Perfect Time To Get Started
Now is the best time to become a Sure Analysis Research Database member because of the January 2026 Deep Discount Event.
The member-friendly details of this limited time offer are below:
- Best Price & No Price Increases
+ Sure Analysis was previously $999/year
+ You have the opportunity to save $670/year
+ Reducing your price to just $329/year
+ SARD will never be this inexpensive to join again
+ And your price will never increase after joining
- Member-Friendly Terms
+ We have a 60 day full refund period on your first charge
+ And 30 day full refund periods for recurring charges
+ Just email us at support@suredividend.com to cancel
+ There are no tricks, gimmicks or hidden fees, etc.
- Ends January 26th, 2026, In Just 5 Days
+ Ends at 11:59 PM CST on 1/26/26
+ Absolutely no exceptions on expiration date
+ Contact us at support@suredividend.com with questions
"First I wanted to complement you guys on running a great service for a fair price. I’ve been a subscriber for a little over a year and what y’all provide is great. I have personally recommended Sure Dividend to others who have seen me working in the Sure Analysis Research Database and they too are now subscribers and also love your service and newsletters."
– Sure Analysis member
Click the button below to get instant access to the Sure Analysis Research Database.
Note: The January 2026 Deep Discount Event is in effective, reducing your price for Sure Analysis from $999/year to just $329/year. Sure Analysis will never be this inexpensive again, and your price will never increase after joining.
Notes: The Sure Analysis Research Database annual plan, only $999 annually $329 annually.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The January 2026 Deep Discount Event ends in just 5 days, and Sure Analysis will never be this inexpensive again. Click here now to join the Sure Analysis Research Database annual plan with the deep discount applied, while it's still available.
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