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Once focused on offline channels and local distributors, Procare exported mainly to Central Asia. The global market felt out of reach — until they joined Alibaba.com in May 2024.

“We were amazed by the strong interest from international buyers,” says Ekaterina, manager of Procare. “Now, we’re even planning to expand our production lines.”

Today, Procare produces over 1 million packs of diapers a year, exporting 98% of them worldwide.