Hey!

One of the most common reasons SEO strategies stall isn’t execution.

It’s misalignment.

Guest posts, link insertions, and editorial placements all work — but they’re designed to solve different problems at different stages.

Here’s how strong strategies think about link choice:

When momentum matters

If you’re trying to strengthen pages that already exist and are close to performing, links placed in established, indexed content tend to move faster. They reinforce authority without waiting on new pages to mature.

When depth and coverage matter

If the goal is long-term growth, topical expansion, or supporting educational content, newly published guest posts help build relevance steadily over time.

When visibility goes beyond rankings

If brand presence, recognition, or broader reach is part of the objective, editorial placements put your site in environments search systems already pay attention to.

None of these tactics are “better” on their own.

They’re effective when they’re used at the right time, for the right reason.

That’s why the strongest link strategies don’t rely on a single approach. They combine options intentionally — based on goals, timing, and what needs support now.

If you want to see how the different link types fit together, it helps to view them side by side

Best,
The SEOJet Team